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About the Initiative
Sadak Suraksha Abhiyaan is a public service initiative dedicated to reducing preventable road crashes and fatalities in India. Launched in 2023, the initiative works to create lasting behavioural change by encouraging responsible road use. It brings together policymakers, experts, celebrities, educators, youth, and citizens on one platform.
At its core, Sadak Suraksha Abhiyaan believes road safety is not just about rules, but about responsibility towards others. In 2026, the movement deepens its focus on learning, technology, and collective duty.
Our Four Pillars
कर्तव्य/Duty
Road safety is a shared responsibility. When citizens treat safe driving as a duty to the nation and to one another, real change becomes possible.
कायदा/Discipline
Building safer roads begins with discipline. Following traffic rules is the foundation of order, safety, and respect for every life on the road.
कवच/Shield
Technology and AI act as a protective shield. From prevention to prediction, innovation can help reduce risks and save lives at scale.
क्रांति/Change
The ultimate goal is behavioural change. Transforming how India thinks, acts, and moves on the road is essential for a safer future.