We, the people of India, stand together in the relentless pursuit of a cleaner and healthier world.

We pledge...

To protect our communities from disease,To fight for sustainable sanitation, To ensure access to safe toilets and water is a right, And leave no one behind

Swachhta aur Paani Aakhir Bachani Hai Zindgani

Read 101-Stories-Of-Inspiration

Videos About Mission Swachhta Aur Paani

Karlo Karmon Ka Uddhar: Film On Sanitation By Harpic & News18 Network

Mission Swachhta Aur Paani by Harpic & News18 | World Toilet College, Pondicherry

Mission Swachhta Aur Paani | Season 3 | World Toilet College Episode

Discover How Small Changes In Menstrual Hygiene Practices Can Make A Big Difference

Listen To The Swachhta Aur Paani Anthem

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News18 � Mission Swachhta Aur Paani Anthem

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Highlights fromHighlights from Mission Swachhta Aur Paani Telethon

The #MissionPaaniPreamble got unveiled at the Mission Paani Sanitation Forum. A Harpic and CNNNews18 initiative.
Om Birla - Lok Sabha Speaker, addresses the panel with his speech, batting for sanitation and clean water. A Harpic and CNNNews18 initiative.
Om Birla, Harivansh Narayan Singh - Deputy Chairman of Rajya Sabha and Dr Bindeshwar Pathak - Sulabh International Founder, arrive at the unveiling of the #MissionPaaniPledge. A Harpic and CNNNews18 initiative.
Om Birla, Harivansh Narayan Singh - Deputy Chairman of Rajya Sabha and Dr Bindeshwar Pathak - Sulabh International Founder, arrive at the unveiling of the #MissionPaaniPledge. A Harpic and CNNNews18 initiative.
Om Birla, Ravi Bhatnagar, Kapil Pillai, Harivansh Nayaran and Dr Pathak proudly present India’s first-ever sanitation preamble at the Mission Paani Sanitation Forum. A Harpic and CNNNews18 initiative.
Ravi Bhatnagar, Kapil Pillai, Harivansh Nayaran and Dr Bindeshwar Pathak during the panel discussion at the Mission Paani Sanitation Forum. A Harpic and CNNNews18 initiative.
Ravi Bhatnagar, Kapil Pillai, Harivansh Nayaran and Dr Bindeshwar Pathak at the unveiling of the ‘101 Stories Of Inspiration’, a book featuring India’s resilient sanitation warriors. A Harpic and CNNNews18 initiative.
S Damodaran, Manoj Gulati, Ram Mali and Laxmi Narayan Tripathi (Left to Right) at the Mission Paani Sanitation Forum. A Harpic and CNNNews18 initiative.
Kausar Munir interacts with Anand Narasimhan at the Mission Paani Sanitation Forum. A Harpic and CNNNews18 initiative.
S Damodaran, Manoj Gulati, Ram Mali and Laxmi Narayan Tripathi (Left to Right) at the Mission Paani Sanitation Forum. A Harpic and CNNNews18 initiative.
Ravi Bhatnagar, Kapil Pillai, Indira Chakravarty and Dr Bindeshwar Pathak hold the #MissionPaaniPreamble. A Harpic and CNNNews18 initiative.
Laxmi Narayan Tripathi poses along with her supporters at the Mission Paani Sanitation Forum. A Harpic and CNNNews18 initiative.
Usha Chaumar and Kausar Munir hold the #MissionPaaniPreamble. A Harpic and CNNNews18 initiative.
Payal Kothari, the author of The Gut, will address the importance of clean water for physical and mental well being at the Mission Paani Sanitation Forum. Join us live on 19th November. #MissionPaani, a HarpicIndia and CNNNews18 initiative.
Watch Reckitt’s Global Category Director, Timo Oluschinsky, share his vision for clean water and sustainable sanitation in India at the Mission Paani Sanitation Forum. Join us live on 19th November. #MissionPaani, a HarpicIndia and CNNNews18 initiative.
Watch lyricist Kausar Munir at the Mission Paani Sanitation Forum as she shares her experience and inspiration the led to the creation of the Mission Paani Preamble. Join us live on 19th November #MissionPaani, a HarpicIndia and CNNNews18 initiative.
Watch water warrior Manoj Gulati speak at the Mission Paani Sanitation Forum, discussing ways India can financially sustain its water and sanitation demands. Join us live on 19th November. #MissionPaani, a HarpicIndia and CNNNews18 initiative.

Articles About Mission Swachhta Aur Paani

Mission Swachhta Aur Paani Campaign Updates
Expert Speak
Indigenous Stories
Environment

The Role of Sanitation in Achieving Sustainable Development Goals (SDGs)

Harpic joined hands with News18 in Mission Swachhta aur Paani, a movement that upholds the cause of inclusive sanitation where everyone has access to clean toilets.

Addressing Sanitation Inequality: Strategies for Global Improvement

Harpic partnered with News18 to launch Mission Swachhta aur Paani, a movement dedicated to achieving inclusive sanitation for all.

Public-Private Partnerships in Sanitation Initiatives

The Jal Jeevan Mission is another significant PPP initiative aimed at providing safe and adequate drinking water through individual household tap connections by 2024 to all households in rural India.

Volunteering for Sanitation: How Individuals Can Make a Difference

Swachh Bharat Mission even came up with a Swachhta Volunteering ready reckoner for that express purpose. It is, after all, a jan andolan that requires participation from all of us.

The Role of Technology in Monitoring and Enhancing Toilet Cleanliness

Harpic, together with News18, created the Mission Swachhta aur Paani initiative three years ago. This movement upholds the cause of inclusive sanitation, where everyone has access to clean toilets. Mission Swachhta aur Paani advocates for equality across all genders, abilities, castes, and classes, and strongly believes that clean toilets are a shared responsibility.

WATER, SANITATION & EVERYDAY OBJECTS Here’s how much water is used in these everyday objects and tasks

A Bucket Of Water In an Indian Toilet 15 - 20Liters
A Cotton bed sheet 10746Liters
A Cotton t-shirt 2494Liters
1 Burger2498Liters
1 Car52,000 - 82998Liters
1 Cup Coffee 128Liters
Cold Drink/Soda 174Liters
1 egg 196Liters
A Half Flush in A Western Toilet 6Liters
• A Pair Of Jeans7979Liters
• A Pair Of Leather shoes 13725Liters
A Single Flush in A Western Toilet 10Liters
A Smartphone 12075Liters
1 glass wine 128Liters

About

Harpic News18 Mission Swachhta Aur Paani aims to reach out to billions of Indians to drive behaviour change on toilet use and maintenance across India through on-ground partners. Aligned to Swachh Bharat Mission and UN’s Sustainable Development Goals, the initiative is committed to work towards raising awareness and mobilizing action that ensures ‘Leaving No One Behind’.

Campaign UpdatesKnow More

The Role of Sanitation in Achieving Sustainable Development Goals (SDGs)mission paani

Addressing Sanitation Inequality: Strategies for Global Improvement mission paani

Public-Private Partnerships in Sanitation Initiatives mission paani

FROM SANITATION TO LIFE

A look at the Water footprint of various products. Figures represent how much water is used to produce some of the most common everyday 1 Kg. products and foods. (Image: Network18 Creative)

Mission Paani: How Much Water We Use to Make Everyday Products

Mission Paani: Alarming Facts About Water One Should Know

Network18 launched ‘Mission Paani’, a pan-India campaign meant to spread awareness on water conservation. Here are some simple steps that will help you to save water. (Image: Network18 Creative)

Mission Paani: Simple Steps to Save Water in Graphics

For more than 100 years, Harpic has been helping provide households world over access to clean and hygienic sanitation with its superior toilet cleaning solutions. Harpic is a specialized product for all toilet cleaning needs as it removes 10 kinds of toilet stains to give a sparkling clean, hygienic and fresh toilet.

Today in India, lack of adequate access to water & sanitation has become a key barrier for several homes in maintaining the cleanliness and hygiene of their toilets. More than 600 million Indians face acute water shortages leading to sanitation deprivation and the situation is only getting worse with India’s estimated water demand to be twice the available supply by 2030. With the Mission Swachhta Aur Paani initiative, Harpic is looking to create an ecosystem which will help India save millions of litres of water so that no home in India has to compromise on health, hygiene & sanitation due to inadequate availability of water.
Join the mission today.

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www.harpic.co.in

Quotes

N Biren Singh

Chief Minister of Manipur

We are very happy that News18 is actively taking part in water conservation. Water is life and Manipur has also already started rain water harvesting at the ground level.

Naresh Trehan

Cardiovascular and cardiothoracic surgeon

I support Network18’s Mission Paani one hundred per-cent. It’s a late realisation, we’ve known this for several years but we never actually paid any respect to water and we know the next wars are going to be over water so we better get our act together and I’m hundred percent with you guys.

Ayushman Khurrana

Actor

There is an acute water crisis in India and it is very important that we as citizens do our bit to help to support the Prime Minister’s Jal Shakti Abhiyan and News18’s Mission Paani by becoming Jal Rakshaks and save water in every possible way.

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